I lead, design and build AI products, from strategy to shipped code.
20+ years shaping digital products people love, for Cartier, Chubb, HSBC and Montblanc. Creative Head, EMEA at Born. Founder of Crux.
Experience
- Founder, CruxNow
- Creative Head, EMEA at Born Group · previously Director of Experience · teams of 60+2015 – now
- Creative and Front-end Head, Portaltech Reply · founded and scaled the practice2010 – 2015
Outside work, I enjoy travelling with my wife, drums, investing in AI and energy innovation.
Selected work
See all 31- Cartier · Set For You A global ring-design journey, from diamond education to purchase.
- Chubb · Expect More Broker-led service design for high-net-worth clients.
- Crux Product intelligence that links your research to the product you build
- HSBC · Agentic experience design Agentic UX patterns, service alignment and design systems.
- montblanc.com redesign A complete redesign, four months from discovery to launch.
- Singapore Airlines · Ground staff app Role-based tools for ground staff across the airport.
Products
Some of my 0 to 1 ventures.
Contact
Reach out about AI roles, projects, startups or music. Press C to copy my email.
simon2004davies@gmail.comLinkedIn ↗︎